Blog

A selection of articles, thoughts, hints and tips to help you succeed online.

  • Why every website needs an SSL certificate

    Author: Admin

    With the likes of Google, Facebook and WC3 pushing the mantra of ‘privacy by default’, SSL certificates have become more widespread and Spark Digital is now recommending encryption for every website it hosts.

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  • A safety net for your website

    Author: Colin

    A couple of web-related stories hit the national press recently that may have caught the eye of business owners. Two major providers of website hosting were hit by problems that immediately crashed thousands – perhaps tens of thousands – of websites. You might have been wondering if it could happen to you.

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  • Website Monitoring

    Author: Colin

    We heard a story recently about the owner of a small business who discovered their website was not working (no, it wasn’t one of ours). A bit of investigation revealed that it had been off-line for months!

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  • What would happen to your business if your website went down?

    Author: Colin

    It may seem like a small inconvenience, but it could be catastrophic to your business. No website might give the impression that you are no longer trading – and the enquiry you have been waiting for goes to a competitor.

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  • Top 10 Copywriting Tips

    Author: Joe

    One of the biggest marketing challenges for businesses is writing text for their website. Whether it’s for a new website or to update an existing website, it’s the job no one wants. It keeps getting shelved in favour of another task, so the new website is delayed or updates just don’t happen.

    Here are ten suggestions to help you create written content for your website and marketing material.

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  • Why content marketing and SEO should be hand in hand

    Author: Joe

    SEO can often get a bad reputation, with it seen as an underhand operation to purely optimise for search without it being a good thing for the user.

    This seems a shame as SEO and content marketing can, when used together in the right way, create a great website – it’s not all keyword stuffing and invisible text. We think it’s safe to say that those days are over.

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  • How do you rate email marketing?

    Author: Joe

    We read recently that 66% of marketing professionals said that email marketing was beneficial for them in terms of ROI, but admitted that they don’t spend enough time on optimising their campaigns, focusing instead on design and content.

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  • Why You Should Have A Responsive Design Website?

    Author: Joe

    More websites than ever are being access through mobile devices; and the need for mobile sites being optimised is clearer than ever. But the dawn of responsive web design means that users won’t be put off by separate URLs to specific ‘mobile’ sites – it’s all done for them using smart coding, flexible grids and images, and clever CSS3 media queries.

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  • What Is Responsive Design?

    Author: Joe

    With web users requiring individually-tailored versions of sites depending on their devices, there’s a new kid on the block which could be the potential cure for this particular web design headache without having to have separate mobile sites, tablet sites, and ordinary desktop versions.

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  • How to write compelling copy for your website

    Author: Joe

    Even if a website looks beautiful and shows your company’s brand in an engaging, stylish way, what can ultimately be a site’s downfall is bad copy. We have some top tips for writing compelling copy...

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  • Hanging on the vine

    Author: Joe

    With the launch of Twitter’s new video app Vine, there’s now yet another way to bring in more revenue; generating sales and leads by uploading short, snappy videos that loop 6 seconds over and over. It’s the perfect way to engage your audience – who let’s face it are getting shorter attention spans with each new media launched – it can spark conversations; you can show off your product in a fun, snappy way...

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  • 5 tips to improve readability of your website pages

    Author: Joe

    We recently came across some excellent tips to improve the readbility of your web pages... 

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  • 5 Creative Tips to a better blog

    Author: Joe

    Blogs are powerful things, generating traffic, leads and essentially sales for your business that would have otherwise not come your way. Unfortunately most companies do not blog well. Why? Because they refuse to think like a consumer...

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  • Google+ Logged 61 Million visits in March, an increase of 27%

    Author: Joe

    Google’s social network, which was launched last June, recorded an increase of 27% visits in March over previous months, reports Experian Hitwise.

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  • Facebook Timeline Provides 46% Lift in Engagement

    Author: Joe

    If you’re a marketer wondering if migrating your brand to Facebook Timeline was worth the effort, here’s some encouraging data: A researcher reports that brands are getting an average 46% more engagement with Timeline.

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  • Facebook introduces Timeline for business pages

    Author: Joe

    On 30th March 2012, all Facebook business pages will be get automatically moved to the new Facebook timeline layout.

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  • IE6 continues decline

    Author: Joe

    Are you or your oganisation still using Internet Explorer 6? It’s time to upgrade - version 10 is expected to be released in 2012. Or even better, switch to an alternative such as Google’s Chrome, Apple’s Safari or Mozilla’s Firefox.

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  • Sharing trends in 2011

    Author: Joe

    No surprises that Facebook is at the top spot with 52% of all shares. As expected, Twitter is in second position. Of note is the growth of Address Bar sharing. Google sharing and the new Google+ had mixed results but worth keeping an eye on future progress. And, of course, mobile has exploded…

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  • Using auto-responders for 3-step email marketing

    Author: Joe

    Are you using auto-responders to the full? One way to leverage the power of your email marketing software is to use the auto-responder functionality. This automatically emails marketing messages at timed intervals to your subscribers triggered by a specified action, such as a prospective customer signing up as a new subscriber.

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  • Email marketing - segmenting your lists

    Author: Joe

    Email marketing - segmenting your list. What are the Benefits of Segmentation?

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  • Are your email campaigns being read?

    Author: Joe

    Targetting the right people at the right time with the right information is, of course, critical to improving sales. But how do you get them to open your email when they might be on the mailing list of so many other people, perhaps for competing products?

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  • Social Media Sharing using ShareThis

    Author: Joe

    Social Media Sharing - Who should you use?

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  • Social Sharing using AddThis

    Author: Joe

    Are you making the most of your Social Network to drive traffic to your website?

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  • Autoresponders for Email Marketing

    Author: Joe

    Autoresponders have gone by a few different names - like triggered emails and drip campaigns - but essentially they are an automated email, or sequence of emails sent when a subscriber meets a condition that you have predetermined. For example, when someone joins your newsletter list, on their birthday or anniversary, or perhaps a month after they last did business with you.

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  • Search Engine Optimisation - Long Tail Keywords

    Author: Joe

    Online marketing professionals know the clear advantage from identifying keywords that target potential customers who are well progressed in their decision to buy. How do you find out what these keywords are for your market? Are they really so important?

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  • Using custom fonts on your website

    Author: Joe

  • Serif fonts or Sans serif fonts for your website?

    Author: Joe

    Which type of font should you use on your website - serif or sans serif?

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  • Writing copy for your website… some basic SEO techniques

    Author: Joe

    There is certainly a knack to writing good copy for your website, which these days is made ever more difficult to do so in a way that strikes the right balance between being appropriate for your site visitors and at the same time contributing to SEO (search engine optmisation).

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  • How to use Google AdWords

    Author: Joe

    In recent weeks, it seems that Google are more aggressively marketing their AdWords service. One can only guess that this may have something to do with the ever growing prominence of Facebook and their recent entrance into the “paid-ad” market.

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  • Ask people to like your Facebook page

    Author: Joe

    Because if somebody “likes” you, makes a comment or takes any other interactive steps on your Facebook page, their action displays in their Facebook profile. This means that anybody who views their profile will see this - those persons could well be interested in seeing what it was that their friend “liked” so much about your Facebook page.

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  • Use RSS to tell your customers about updates to your website

    Author: Joe

    What is RSS? You may have heard about RSS and almost definitely will have seen the little orange RSS icon on many websites. Blogs and blogging services often provide RSS feeds. But what is RSS? RSS stands for Really Simple Syndication. RSS “feeds” automatically sends information that you have updated on your website to users (often current or potential customers) who have subscribed to your RSS feed.

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  • Upgrade your Facebook page to Like another page

    Author: Joe

    Facebook are updating the layouts of business pages as well as adding some new features - the idea is that you can engage with your fans even better than before. The interface and features have changed so that the pages now work in a similar way to how the personal profiles work. This should make it much simpler for Page Administrators to use their page in the future.

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  • Get a short easy to remember url for your Facebook page

    Author: Joe

    If you have a business page for your website, you no doubt recognise the value that can bring in terms of brand exposure. Many people now are even including their Twitter and Facebook addresses on their business cards, stationery and other marketing materials...

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  • 12 ideas for email newsletters in 2011

    Author: Joe

    According to research by the Direct Marketing Association, the return on investment on commercial email marketing for the last 2 years is $42 - $44 for every dollar spent on it. The ROI is a compelling reason in its own right to use email marketing...

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  • SEO basics

    Author: Joe

    During the dotcom boom, many people lost fortunes when they assumed that simply having a website was going to result in overnight success and wealth. Today most people recognise that a great website design has little value unless the website has people looking at it.

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  • Does email marketing work?

    Author: Joe

    Welcome to our very first post of 2011 and, in fact, our first post in our series “137 internet marketing tips”.

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  • Guerilla Marketing with Social Media

    Author: Joe

    I read an excellent document today that discussed some strategies and tactics to leverage the networking power social media. The focus is on ecommerce stores but the principles can still be applied. The use of “contests” makes a particularly interesting read.

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  • Blogs and Social Media

    Author: Joe

    Why have a blog? Why use social media?

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  • Email Marketing

    Author: Joe

    Planned email marketing campaigns can make a real impact on visitors to your website and, in turn, drive results for your business. Why are email campaigns such a good idea?

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