Your Brand Identity

Lots of people think a brand or branding is a logo. But a brand is so much more than just that…

Brand Proposition

The first step is to define your brand - what your company stands for and how that appeals to prospective customers. A brand proposition sums up who you are, what you do and what makes you different.

Once your brand is defined in words, and a brand personality is established you are ready for the visual definition - your brand identity.

Brand Identity

This typically includes a logo but more than that, it involves setting the type of fonts you use, a colour palette for all your marketing materials, the style or treatment of any images you use, designing and producing business stationery and other literature, and supplying a set of brand guidelines ensuring everyone within the organisation keeps on brand.

Brand and Product Naming

This service goes hand in hand with brand proposition, sometimes one steers the other. If you’ve got a business idea but are unsure how to communicate it, we can help. We have plenty of inspiration and creativity, along with a strong business sense that can help you name and establish your brand.

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