Lots of people think a brand or branding is a logo. But a brand is so much more than just that…
The first step is to define your brand - what your company stands for and how that appeals to prospective customers. A brand proposition sums up who you are, what you do and what makes you different.
Once your brand is defined in words, and a brand personality is established you are ready for the visual definition - your brand identity.
This typically includes a logo but more than that, it involves setting the type of fonts you use, a colour palette for all your marketing materials, the style or treatment of any images you use, designing and producing business stationery and other literature, and supplying a set of brand guidelines ensuring everyone within the organisation keeps on brand.
This service goes hand in hand with brand proposition, sometimes one steers the other. If you’ve got a business idea but are unsure how to communicate it, we can help. We have plenty of inspiration and creativity, along with a strong business sense that can help you name and establish your brand.Request brand review